Events Marketing Model of Dubai Shopping Festival
نویسندگان
چکیده
منابع مشابه
Shopping Script and Marketing Research
Today’s global markets have brought a new definition of the concept of loyalty. If a customer enjoys a continuous purchasing experience with a single supplier, he will develop a behavioural pattern, known as a ‘shopping script’, which may reduce his cognitive effort and optimise purchasing times. The possession of the script and the customer satisfaction inherent in its use, shape the switching...
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ژورنال
عنوان ژورنال: Revista Brasileira de Marketing
سال: 2014
ISSN: 2177-5184
DOI: 10.5585/remark.v13i6.2811